Tuesday, January 25, 2011

Kumar Builders Focus on Social Responsibility and Corporates


“On action alone be thy interest,
Never on its fruits.
Let not the fruits of action be thy motive,
Nor be thy attachment to inaction.“ - Bhagavadgita, Chapter 2
CSR is not new in India, many companies like TATA and Indian Oil have been contributing towards the society before CSR was defined. In the initial phase it was a running trend among corporates to indulge int CSR activities and use it as a merely as a smart marketing gimmick. However, over the years the trend has shifted from focusing solely on making a profit and companies have realised that what is good for employees, shareholders, environment and society is good for business.....Read More

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