“On action alone be thy interest,
Never on its fruits.
Let not the fruits of action be thy motive,
Nor be thy attachment to inaction.“ - Bhagavadgita, Chapter 2
CSR is not new in India, many companies like TATA and Indian Oil have been contributing towards the society before CSR was defined. In the initial phase it was a running trend among corporates to indulge int CSR activities and use it as a merely as a smart marketing gimmick. However, over the years the trend has shifted from focusing solely on making a profit and companies have realised that what is good for employees, shareholders, environment and society is good for business.....Read More
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